MetaPlanet’s MARS Strategy: A Bold Blueprint for Accelerated Bitcoin Accumulation

On December 16, 2025, Tokyo-based investment firm MetaPlanet unveiled a groundbreaking corporate strategy aimed at aggressively expanding its Bitcoin treasury. Dubbed the MARS (MetaPlanet Acquisition and Reserve Strategy) initiative, this plan represents a significant institutional commitment to Bitcoin accumulation, even amidst prevailing market uncertainties. The company, which already holds a formidable position of over 30,000 BTC (valued at approximately $2.7 billion), is deploying innovative financial engineering to secure its future as a major Bitcoin holder. The core of the MARS strategy involves the implementation of a novel two-tier stock structure. This sophisticated mechanism is designed to serve a dual purpose: funding continuous Bitcoin purchases while simultaneously implementing safeguards to protect existing shareholder value. A particularly notable feature of this structure is the dynamic dividend mechanism attached to the senior MARS shares. These dividends are inversely tied to market performance metrics, creating a unique value proposition that rewards shareholders during periods of Bitcoin price consolidation or decline, thereby aligning long-term holding incentives with the company's accumulation goals. This move by MetaPlanet signals a maturation in institutional Bitcoin strategy, shifting from simple acquisition to complex, capital-efficient treasury management. By structuring its equity to directly fuel Bitcoin buying, MetaPlanet is effectively creating a perpetual motion machine for BTC accumulation, insulating its growth trajectory from short-term market sentiment. The announcement underscores a growing trend among forward-thinking firms to treat Bitcoin not merely as a speculative asset, but as the primary reserve asset on their balance sheets. The MARS strategy, with its focus on sustained accumulation through all market cycles, positions MetaPlanet as a vanguard in the corporate adoption of Bitcoin, potentially setting a new benchmark for how public companies integrate digital gold into their core financial architecture.

MetaPlanet Unveils MARS Strategy to Accelerate Bitcoin Accumulation

MetaPlanet has revealed its MARS (MetaPlanet Acquisition and Reserve Strategy) initiative, a bold move to bolster its Bitcoin holdings despite current market headwinds. The Tokyo-based firm, already holding over 30,000 BTC ($2.7 billion), is implementing a novel two-tier stock structure to fund further purchases while protecting shareholder value.

The senior MARS shares feature dynamic monthly dividends inversely tied to share price performance—a mechanism designed to stabilize volatility while providing consistent returns. These securities hold liquidation preference and cannot be converted to common stock, creating a firewall against dilution. Meanwhile, the company plans to raise ¥21.25 billion ($150 million) through MERCURY preferred shares offering fixed 4.9% yields and convertibility options.

CEO Simon Gerovich presented the strategy alongside MicroStrategy's Michael Saylor at the Bitcoin for Corporations Symposium, signaling growing institutional sophistication in cryptocurrency treasury management. The move comes as crypto markets face downward pressure, with MetaPlanet reportedly navigating unrealized losses on its substantial BTC position.

Strategy Doubles Down on Bitcoin Bet with $963M Purchase Amid Market Turbulence

Strategy (Nasdaq: MSTR) deployed $963 million to acquire 10,624 bitcoin last week—its largest single purchase in three months. The Virginia-based firm now holds 660,624 BTC worth approximately $60 billion, cementing its position as the largest corporate holder of the cryptocurrency.

Funding came primarily through equity issuance, supplemented by $44 million in STRD preferred shares offering 10% dividends. This acquisition matches Strategy's total Bitcoin buying activity since mid-September when prices hovered NEAR $115,000.

Shares remained flat at $183.69 despite a 50% six-month decline, though saw a 7.5% uptick last week as Bitcoin stabilized near $90,000. The company simultaneously established a $1.44 billion reserve fund to safeguard dividend payments.

'The USD Reserve complements our BTC Reserve, strengthening our ability to navigate volatility while advancing our Digital Credit leadership,' stated founder Michael Saylor. The MOVE comes as Bitcoin's price volatility raises questions about corporate treasury strategies.

Saylor Proposes Bitcoin-Backed Digital Banks as Global Banking Alternative

Michael Saylor, executive chairman of MicroStrategy, has urged nation-states to establish digital banks backed by Bitcoin, positioning it as a challenger to traditional banking systems. The proposal comes amid growing distrust in legacy financial institutions and a global search for resilient alternatives during economic uncertainty.

These Bitcoin-backed banks WOULD offer high-yield, low-volatility accounts with over-collateralized BTC reserves. Saylor estimates the model could attract $20-50 trillion in global deposits, though critics question its liquidity and stability during mass withdrawals.

The pitch follows MicroStrategy's accumulation of 660,000 BTC, reinforcing Saylor's thesis of Bitcoin as a foundational asset for next-generation finance.

Bitcoin ETFs See $105M in Weekly Outflows as Accumulation Stalls

Bitcoin ETFs recorded $105 million in net outflows last week, equivalent to 1,160 BTC, signaling a pause in institutional accumulation. Analysts note the absence of fresh demand as selling pressure persists, aligning with Bitcoin's recent price weakness.

Data from on-chain analyst Ali reveals a continuation of net-negative flows for U.S. spot Bitcoin ETFs, marking a departure from earlier trends that fueled BTC's 2024 rally. Institutional participants appear to be net sellers rather than buyers, removing a key upward catalyst for the cryptocurrency.

Market sentiment remains cautious as ETF flows—historically a reliable indicator of institutional interest—show no signs of reversing course. The current trend suggests tempered expectations for near-term price appreciation despite Bitcoin's established role in digital asset markets.

Bitcoin Treasury Firm Twenty One to Debut on NYSE With $4B in BTC Holdings

Twenty One Capital, a Bitcoin-native firm holding over 43,500 BTC ($4 billion at current prices), begins trading on the New York Stock Exchange under ticker symbol "XXI." The listing marks the first public market debut for a company co-founded by Tether and Bitfinex, with SoftBank Group as a minority investor.

The Austin-based firm ranks as the world's third-largest public corporate holder of Bitcoin. CEO Jack Mallers framed the NYSE listing as a bid to secure Bitcoin's position in global markets while offering investors exposure to both BTC reserves and cryptocurrency-focused financial services.

Twenty One commits to real-time transparency, publishing on-chain proof of holdings via xxi.mempool.space. The company plans strategic capital allocation to grow bitcoin-per-share metrics while developing lending, advisory, and educational services anchored to Bitcoin's ecosystem.

Bitcoin Accumulation Rises, But Price Falters

Bitcoin slipped below $90,000 at Wall Street’s opening, erasing gains recorded during the Asian session. The reversal highlights a market torn between short-term speculation and long-term holding strategies. Despite signs of accumulation on exchanges, selling pressure from U.S. traders temporarily halted bullish momentum.

Trader Michaël van de Poppe noted a sharp rejection at the $93,500 resistance level, with $86,000 now emerging as critical support. Liquidations remain moderate, suggesting cautious market sentiment rather than panic. The disconnect between price action and accumulation trends underscores Bitcoin’s volatile nature amid competing investor strategies.